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Implus Footcare Expands Product Offering with Acquisition of Little Hotties Warmers
(Research Triangle Park, NC)– Implus Footcare LLC, one of the world’s leading companies in below the ankle footwear accessories, is proud to announce the company’s acquisition of Little Hotties Warmers, a leading provider of hand, body, and toe warmers. The acquisition comes as Implus Footcare looks to build on its current outdoor and sporting goods product offerings.
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Footwear Accessory Leader Continues to Expand Brand Families
Implus Footcare, LLC, a leader in footwear accessories, has announced the acquisition of Sneaker Balls®, a patented shoe deodorizing product. “The Sneaker Balls acquisition further complements our commitment as a leader in the footwear accessory market,” said Todd Vore, Implus President. “We are excited to add Sneaker Balls to the Implus portfolio of market leading brands.”
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view press release |
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Implus Footcare Re-launches All New Sof Sole® Products and Brand Positioning
New Look Coincides with Release of New Adapt™ Heat-Moldable and Thin Fit™ Insoles Along With Anti-Friction™ Socks.
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YAKTRAX® Will Donate $5.00 to Boarding for Breast Cancer for Every Yaktrax Pro™ Traction Device Sold at X-games
“Implus is honored to help increase awareness and the importance of early detection by supporting Boarding for Breast Cancer,” said John Andrews, Vice President of Marketing for Implus Footcare. Implus plans to continue supporting Boarding for Breast Cancer in various ways after completion of the ESPN Winter X Games.
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Leading Traction Device Company Adds Performance Footbeds and Multi-Sport Socks to Product Portfolio
“These new items add an entire new dimension to the Yaktrax product line and provide a year-round incremental sales opportunity for our retail partners,” said Steve Couder, Director of Sales for Yaktrax. “As the brand has grown, many retailers and consumers have asked us to provide additional products that increase their enjoyment of the outdoors as much as Yaktrax Walker and Pro. We believe these are the answer.”
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Save Your Photojournalists from Winter Falls While Trying To Get That Perfect Shot!
YAKTRAX® Helps Users Stay Active Outdoors During Winter Months
Great for Avoiding Slips and Falls on Snow and Ice
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Sof Sole Launches Next Generation of Performance Socks
Updated Line Improves Performance Through Superior Moisture Management and Comfort Properties
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apara® Launches Slingies™ Gel Insole for Slingbacks, Open-Toe Shoes and Sandals
Now Sexy Shoes Don’t have to Hurt
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“Performance and Comfort for the Feet”
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Implus Footcare® Acquires YakTrax®
May 15, 2006 – YakTrax® joins Implus portfolio of “below the ankle” footwear
accessory brands including Sof Sole®, Airplus®, apara® and Sof Comfort®. “The
YakTrax brand has a loyal consumer base and offer an ideal complimentary
product line to our brands,” observes Implus president Todd Vore. “The YakTrax
brand gives Implus a new platform for growth and a recognized brand to enter
the fast growing outdoor channel.”
YAKTRAX® joins Implus’ range of “below the ankle” footwear accessory brands
including Sof Sole®, Airplus®, apara® and Sof Comfort®. “The YAKTRAX brand has
a loyal consumer base and offers a complementary product line to our brands,”
observes Implus President Todd Vore. “The YAKTRAX brand gives Implus a new
platform for growth and a recognized brand to enter the quickly growing outdoor
channel.”
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view article |
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